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Nicholas Kirkwood opens first men's store in Mayfair

Luxury shoe designer Nicholas Kirkwood has opened a pop-up store in Mayfair to debut his first men’s collection.

The store, which Kirkwood has signed on a three month basis, opened on Mount Street in Mayfair last week, joining his woman’s store further along the street.

It will stock Kirkwood’s men’s collection, which was first unveiled in January as part of the designer’s London Collections: Men.

The layout of the Mount Street unit is based on an installation launched in June to showcase the collection. The interior, by architectural designer Mehrnoosh Khadivi, has a consistent black theme throughout, to juxtapose with the women’s store’s all-white interior.

Nicholas Kirkwood is also launching an ecommerce site next month to sell the men’s collection.

Kirkwood branched out into women’s shoes in 2005. His first pop-up store, selling the women’s collection, opened on Mount Street in May 2011.

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