Nick Robertson has been crowned 2012’s most influential person in the fashion industry on Drapers’ Power List.
It finishes a successful year for the etailer, which reported an increase in profit margins on top of group revenues jumping 37% to £553m for the year to August 31, recording a profit before tax and exceptional items of £44.5m, up 40%. He is now turning his attentions to international growth, with local language sites being planned for China and Russia within the next year.
Asos was also the winner of two Drapers Fashion Awards – Larger Etailer and Growing Retailer of the Year, with the judges unanimously backing the decision. The business has had great success with some of its marketing campaigns, including the current festive one #BestNightOut and the infamous #FMLMonday.
Robertson was not the only person on the Power List to move up – indeed, the top three were all risers.
Paul Marchant – another Fashion Award winner – moved up one spot to claim second place this year, after a “staggeringly good year”.
Sports Direct founder Mike Ashley meanwhile rocketed up 28 positions to enter the top three, after a year in which he dominated the headlines through his key acquisitions.
Their entrance into the top three has seen a big shake-up of the top end of the list, with Marks & Spencer chief executive Marc Bolland dropping out of the top 10 to take 20 spot. Mary Portas fell from sixth position to 34th, while Alexander McQueen creative director Sarah Burton – who last year designed Kate Middleton’s wedding dress – fell from seventh to 39th.
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Also special thanks to Black Vanilla cupcakes for providing cupcakes and guest DJ Nate James