Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Nickelodeon signs sustainable clothing licensing deal

The merchandising arm of children’s TV producer Nickelodeon has embarked on a first-of-its-kind agreement to create sustainable fashion and accessories as part of its licensing deal.

Viacom Nickelodeon Consumer Products (VNCP) will create products made from plastic bottles. It has teamed up with Trashcode, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear.

Waste2wear has produced sustainable fabrics since 2008 using recycled PET bottles. 

The first pieces to launch under the deal will include SpongeBob SquarePants T-shirts.

CEO of the Cookie Company Group Sabine Hulsman, explained: “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up to forty plastic bottles out of the environment.”

Senior vice-president, international, of VNCP, Mark Kingston said: “The T-shirts we created are not only high quality, but they also highlight the number of recycled plastic bottles used to create the garment.”

He added: “This messaging will accompany all Trashcode products, and we believe it will connect consumers to their choice to buy sustainable.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.