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Nicky Hill

Drapers probe leading Independents to get their View From The Shop floor.

How is trade at the moment?
When we got back from Bread & Butter Barcelona we put our 50% Sale on and had a couple of storming weeks. Since then things have quietened down, but we are coming up to pay day, so hopefully it will pick up again.

How are you feeling about the rest of the summer?
I think it’s tough. The store has been open for less than a year so this is my first summer. But talking to everyone locally, I don’t think anyone is up. The weather hasn’t helped.

Which brands are doing well at the moment?
Guess has gone down so well we’ve got pretty much nothing in the Sale. SOS Jeans and Unique Boutique are also doing well for us, but being in Sale makes it hard to judge. We’re selling quite a lot of jeans and people are still looking for prom dresses and wedding outfits.

Which new brands are you bringing in next season?
We are going to buy in Paco Chicano, which has a nice range of funky T-shirts, T-shirt dresses and maxi dresses. I also found an accessories brand I like the look of called Silver Dagger. We like to go for unique brands that we get exclusivity on. I have also just bought into Chefdeville as the jeans are a good price point.

What are your plans for the coming year?
Our website,, is due to be up and running for autumn. We won’t be opening another shop any time soon. At the moment we’ve got to be happy with what we’ve got.

Nicky Hill is owner of young fashion boutique Fate Clothing in Bristol.

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