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Nicole Farhi and Fenn Wright Manson teams to merge

The teams behind womenswear brands Fenn Wright Manson and Nicole Farhi are being restructured, following the acquisitions of both businesses by Maxine Hargreaves-Adams.

The back-office teams have been combined and Drapers understands there have been redundancies as a result, including the departure of Fenn Wright Manson business development director Sharon Jones, who had been with the brand for more than 30 years.

Matalan founder John Hargreaves snapped up Fenn Wright Manson in March last year, with his daughter Maxine taking a front seat in running the business. She acquired Nicole Farhi out of administration in July this year.

Hargreaves-Adams told Drapers: “It makes commercial business sense to consolidate the businesses and our new HQ [in Mayfair] has allowed us to merge the finance division, marketing and other staff resources.”

She would not comment on the number of redundancies or provide further details of the new office in Old Burlington Street.

Hargreaves-Adams said the changes would “in no way affect the creative integrity of either brand”.She added: “I am very keen to build on the strength of both these great British brands and ultimately secure future fresh talent to take the businesses forward.”

Hargreaves-Adams has been on the acquisition trail over the past two years. In June she snapped up a 50% stake in Damsel in a Dress, and plans to grow the womenswear brand internationally and open standalone stores. Hargreaves-Adams would not confirm whether the changes would affect Damsel in a Dress.

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