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Nike and Adidas top UK ecommerce rankings

Sportswear giants Nike and Adidas have come top of a new ranking of the UK’s most-loved fashion brands based on Google search and social media following. 

New research analysing 500 fashion brands has found sportswear and luxury brands are the most-searched among UK customers for year to 28 February 2020. 

UK’s favourite fashion brands
 Rank Brand
 1 Nike
5 Louis Vuitton

The research, from, also ranked the most globally searched for fashion brands.

Top give most searched for brands
 Brand Search volumes
Next 4,050,000
Asos  2,700,000 
New Look  1,520,000
TK Maxx  1,200,000 
H&M 949,000

Matchesfashion showed the biggest increase in search volumes  – of more than 87% – over the 12-month period, followed by luxury brands Bottega Veneta (43.%) and Fendi (42.6%). 

Nike also topped the report’s rankings of fashion brand’s Instagram followers as of the 28 February.

Five fashion brands with most Instagram followers
 BrandInstagram followersInstagram hastags 
Nike 101,901,551 97,304,849
Victoria’s Secret  69,050,438  6,550,583 
Gucci  39,637,041  63,431,787 
Zara  38,351,456 35,452,644 
Louis Vuitton  37,393,993  37,351,032 


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