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Nike and Selfridges team up to launch NSM autumn collection

Nike is launching the autumn 11 collection for its NSW lifestyle collection exclusively in Selfridges.

The 15 piece menswear range includes “contemporary twists” on staple garments, such as a lightweight trench, tailored chinos and a contrast fabric track jacket. Retail prices range from £60 - £400 and it is available exclusively at Selfridges stores or online.

Nike Sportswear creative director Phil Dickinson said the collection is based on garments originally created for top tier athletes. “We wanted to be able to give the same elite offering to our consumers too.”

The exclusive tie-up with the department store follows a similar partnership to celebrate this year’s Wimbledon tournament. Nike transformed Selfridges’ Ultralounge into an homage to the sport, including high definition screens and tennis balls picking out the iconic Nike logo. The NSW collection will be launched in this area.

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