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Nilorn augments reality for trade

Labels and swing ticket production company Nilorn is using augmented reality advertising to target its trade customers for the first time.

The advert, which appears on page 31 of this week’s issue of Drapers, uses augmented reality technology Aurasma to allow readers to scan the ad which swaps the image with a video of a girl going shopping and highlighting the products Nilorn produce.

Nilorn currently uses augmented reality on swing tickets for retailers such as Ted Baker to allow them to give a marketing message or further product information to customers.

Chris Nicholl, design manager at Nilorn UK, said: “Augmented reality is not new to the industry but it is becoming more accessible to the mainstream and in the next year I think it is going to become much more utilised not only in consumer media but also in business to business.” 

Augmented reality has been used in a number of campaigns in consumer media and was widely talked about after Grazia launched an augmented reality issue in September 2011.

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