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No 14 Savile Row chief operating officer joins Vulpine

Jonathan Baker, chief operating officer of No 14 Savile Row, which owns the Kilgour and Hardy Amies labels, has become managing director of cycling wear brand Vulpine.




Vulpine was launched as an everyday cycling brand for men and women in 2012 by Nick Hussey. Hussey is now creative director.

Vulpine embarked on crowdfunding through Crowdcube in November last year and reached its target of £500,000 within five days. It closed the round at £1m later that month, and plans to use the investment to expand in the UK and internationally.

It currently makes 70% of its sales through its own website, with the rest from wholesale accounts including Evans Cycles and independent cycle shops.

The firm achieved turnover of £995,000 in 2015, up from £416,000 in 2014. Profit figures have not been released.

Baker’s remit is to grow the brand in both own-retail and wholesale channels. The firm plans to host a series of pop-ups in London over the next year.

“We will look to test retail concepts with a view to opening a store within the next 18 months. In the medium term, we want to open flagships in northern Europe and Asia too.”

Baker joined No 14 Savile Row in April 2013 as sales director. Previous roles include global head of wholesale at Paul Smith from August 2009 to August 2012.

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