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Noa Noa to relocate store and showroom to the King’s Road

Contemporary Danish womenswear brand Noa Noa will relocate its franchise store from Chiswick to 308 King’s Road in London’s Chelsea on August 28.

The Chiswick store is run by franchise partners Derek and Gail Cornelius, who also run Noa Noa stores in Cambridge, Brighton, York and Canterbury. It will close this Friday (August 21) and relocate to the larger 860 sq ft store on the King’s Road.

Noa Noa has been temporarily using the Chiswick store for its wholesale showroom since last August, when the lease at its Aldgate showroom came to an end. It will move the showroom to the basement of the new King’s Road store.

Noa Noa has eight franchise stores in the UK, including in Henley-on-Thames, Onley in Milton Keynes and Bath, each run by separate franchise partners.

Dave Rooney, head of sales and franchising in the UK and Ireland for Noa Noa, told Drapers that the brand is in talks to open franchise stores with new potential partners over the next 18 months.

Franchise stores account for around half of the business in the UK and Ireland, with the other half made up of a network of around 120 independent wholesale stockists. Wholesale prices range from £29 for a T-shirt up to £189 for outerwear.

“We had a very positive reaction to the spring 16 collections at Pure and it seems like the economy is picking up again,” said Rooney.

“We had a new designer join us earlier this year so things are looking quite exciting for us as a brand.”

Rikke Wiennmann Mai became head of design at Noa Noa in May, having previously spent four years at fellow Danish womenswear brand Day Birger et Mikkelsen as head of design.

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