Ethical womenswear brand Noir is introducing a more accessible diffusion line to broaden its stockist base and its appeal.
Called Bllack Noir, the line is to be sold through Four Marketing in the UK, after Noir chief executive Peter Ingwersen inked a deal with the agency.
Ingwersen said: "We have been working on Noir for three years, carving a niche for stylish ethical clothes, and we felt it was time to broaden the brand and make it more accessible."
Ingwersen added: "We have shown it to some retailers already and have had good feedback from them all. The distribution policy is to start with the top-end retailers and let it trickle down."
Like the Noir mainline, Bllack Noir will be manufactured in Europe. The only difference will be that the Bllack Noir pieces will not be as detailed as the Noir line.
Ingwersen added: "Both lines are ethically produced and comply with the UN Global Compact (a compliance project set up by former UN secretary-general Kofi Annan) but the Bllack Noir pieces will advertise that on the labels."
Bllack Noir will launch with a capsule collection of 40 styles that will be delivered on October 1. This will be followed with a full spring collection of 65 styles that comes with two deliveries – one on December 1 and a second on February 1.
Styles in both collections include tailoring, dresses, jerseys, skirts and tops, but no denim.
Bllack Noir will be showing at Bread & Butter in Barcelona on July 2-4; the Gallery trade show in Copenhagen on August 7-10; Prêt à Porter in Paris on September 5-8 and at the Estethica section at the Exhibition at London Fashion Week, an area devoted to ethical labels.