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Non-food sales fall flat

Non-food retail sales fell by 0.2% in June on a like for like basis, but grew by 0.8% in total as consumers rushed to buy TV’s, barbeques and beer for the World Cup, new figures from KPMG and the British Retail Consortium reveal.

According to the BRC the figures for non-food items are higher than the 12-month total average decrease of 0.1%, and show the best three-month average since September 2017.

Online sales of non-food products grew 8.5% in June, compared to growth of 10.1% in June 2017. This was below the three-month average of 9.0% but above the 12-month average of 7.9%. Online penetration rate increased from 22.3% in June 2017 to 23.3% in June 2018.

Helen Dickinson OBE, BRC chief executive, said: “With household incomes still barely growing faster than inflation, conditions for consumers and retailers remain extremely tough.

“And things could get tougher: once the euphoria of sporting success subsides, without a deal on Brexit, shoppers face the prospect of significant price increases and shortages of everyday goods. Even if England do go all the way, households may have little to celebrate come next April.”



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