Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Nordic labels shun UK at CIFF

Brands showing at Copenhagen womenswear exhibitions CIFF and CPH Vision put less emphasis on nurturing UK accounts last week and instead focused on building accounts in other areas of Europe.

Attendance at CIFF fell 9% to 29,405. Attendance figures for CPH Vision were unavailable as Drapers went to press.

Christian Hansen, PR and marketing manager for Danish brand Baum und Pferdgarten, said: “We no longer have a UK agent. It is really tough for contemporary womenswear brands in the UK; shoppers seem to be buying either high end or high street, and no one wants the great brands in the middle.”

Joel Palsson, manager of Icelandic brand Farmers Market, said: “We would like to sell in the UK, but it is not a focus right now. We feel we’ll have more success in other areas of Europe.”

Stuart Trevor, owner of UK brand Bolongaro Trevor, said: “This is the first time we’ve shown at CPH Vision and we are very busy. We have had a lot of Scandinavian interest.”

In spite of the brands shifting their market focus, buyers from young fashion chain Urban Outfitters and etailer Asos attended CPH Vision and a spokeswoman for the Metropol agency, which handles brands including S’nob, said she had seen a handful of UK indies at CPH.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.