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Northern Threads widens appeal with internet shop

Northern Threads, the menswear independent in South Shield, Tyne & Wear, has launched a transactional website and is preparing to expand its shop just two years after it debuted.

The website will carry special limited edition and vintage product alongside brands stocked in the shop such as Energie, Lyle & Scott, Hugo Boss, Diesel, Nudie, G-Star and Calvin Klein.

Northern Threads was set up in 2006 by Nigel Binnie and Phil Goodfellow, who met while working at the Cruise store in Newcastle-upon-Tyne.

Goodfellow said that Northern Threads attracted shoppers from a large catchment area in the north west, including Newcastle-upon-Tyne, Sunderland and Middlesbrough. He is hoping the website will allow the business to serve an even wider geographical area. The retailer has set up a web office with a photographic studio to manage the site.

Goodfellow plans to promote the site in FHM magazine and at Sunderland Football Club’s Stadium of Light later this year. He is also offering a temporary free delivery promotion to win branded customers from online rivals with a similar brand mix.

There are also plans to expand the existing Northern Threads shop from 1,600sq ft to 2,000sq ft this autumn, and possibly open a second bricks and mortar store next year.

Goodfellow said trading was OK: “Indies will say if you’ve got the right commodity – if you’ve got certain brands, you will be OK. If you can afford a BMW you can always afford a BMW, and if you can afford Armani Jeans you can always afford them.”

He added: “People aged between 16 and 26 at the moment can’t afford to buy a house or even rent one, so they are living with their parents. This means they have more disposable income and that is going on drink and clothes.”

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