Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Nosto: ‘Personalisation is a must-have’

At the Drapers Digital Festival today, Max Wilkinson, ecommerce specialist at personalisation platform Nosto, explained how data can be used to deliver personal and relevant shopping experiences.

Wilkinson said that personalised emails and website homepages tailored to each customer are essential in retail.

Ecommerce service Nosto uses product graphs, shopper profiles, revenue optimisation, user-generated content, social media, interaction, and merchandising rules to create unique platforms.

The technology can be used for customer segmentation in a variety of ways:

  • For first-time buyers: pop-ups offering discounts can be reduced
  • For returning customers: ensuring the delivery of relevant messaging, such as highlighting brands they like, and sending personalised emails
  • For homepage second visits: “recommended for you” products and personalised banners.



Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.