Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Nosto: ‘Personalisation is a must-have’

At the Drapers Digital Festival today, Max Wilkinson, ecommerce specialist at personalisation platform Nosto, explained how data can be used to deliver personal and relevant shopping experiences.

Wilkinson said that personalised emails and website homepages tailored to each customer are essential in retail.

Ecommerce service Nosto uses product graphs, shopper profiles, revenue optimisation, user-generated content, social media, interaction, and merchandising rules to create unique platforms.

The technology can be used for customer segmentation in a variety of ways:

  • For first-time buyers: pop-ups offering discounts can be reduced
  • For returning customers: ensuring the delivery of relevant messaging, such as highlighting brands they like, and sending personalised emails
  • For homepage second visits: “recommended for you” products and personalised banners.

Nosto

Nosto

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.