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Not Your Daughter’s Jeans grows in Europe

US contemporary jean brand Not Your Daughter’s Jeans (NYDJ) has almost doubled its number of outlets in Europe over the last year.

NYDJ said there are now 2,000 stores in Europe which sell the jeans brand and NYDJ is sold in stores including House of Fraser, John Lewis, Fenwick and Selfridges.

NYDJ Europe chief executive Stephan van Kruisselberge said: “A combination of a number of factors, such as a complete collection of slimming jeans, a successful NOS system and a large-scale European advertising campaign, have undoubtedly contributed to the growing success of NYDJ.”


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