Etailer Notonthehighstreet.com has secured £21m from investors to fund further growth at the business.
The fundraising was led by German media investor Hubert Burda Media as well as existing investors Index Ventures, Industry Ventures and Eight Roads Ventures.
The firm will use the money to invest in its technology, innovation, marketing and operations.
The etailer said it will use the capital on technology and marketing for the website to win new retail partners.
Chief executive Simon Belsham: “Finding an investor that shared our vision and could provide strategic support, as well as new funds to support our multi-year growth plan, was key. Burda has a longstanding reputation as an investor in cutting-edge consumer and technology businesses and an international reach that will help us accelerate the potential we see both at home and overseas.”