Swedish denim brand Nudie Jeans has been forced by Polo Ralph Lauren to rebrand one of its core styles.
The Regular Ralf jeans line, a bootcut style that Nudie has sold for more than six years, was hit by a legal challenge, with Nudie understood to have been accused of passing off by the US fashion house.
Nudie has now changed the name of the line to Regular Alf from spring 07 to avoid further conflict.
However, Stephen Sidkin, partner and head of fashion law at Fox Williams, said Nudie may have buckled too soon. "Had Nudie opposed the challenge, I don't think Polo Ralph Lauren would have faced an easy time," he said. "The style has been around for six years, so Nudie could have argued that the Regular Ralf style is part of its mark or identity."
In December, G-Star successfully sued Polo Ralph Lauren for copying two items in its range (Drapers, December 9).