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Numbers swell on day two of Pitti

Buyers and other visitors streamed into the Fortezza da Basso in Florence for day two of menswear trade show Pitti Uomo on Wednesday (January 13).

Pitti January 2016

Pitti Uomo January 2016

The grounds of the show swelled with people on the second day, many of whom lingered outside stands enjoying the winter sun.

UK and Irish buyers spotted among the crowds included those from Arnotts, Fenwick and Stuarts London. Many agreed it was the busiest day they’ve seen at a trade show for a long time.

Alison Daly, buyer for Arnotts, said: “It’s the best show we’ve been at for a couple of years. There are lots of UK and Irish buyers here. Pitti traditionally used to be formal, but now there are more contemporary brands and more accessories.

“This is the only show we go to, except maybe Jacket Required if we’re in London. We stopped doing Berlin two or three years ago because we weren’t getting anything out of it.”

“I have never seen Pitti this busy,” agreed Shiana Haneef, menswear buyer for SecretSales.

Exhibitors across the board seemed pleased with the quantity and quality of visitors. Jason Gallen, chief executive of Victorinox’s global apparel division, said: “The show has been excellent this season, with lots of international buyers. We’ve seen good representation from the UK and a lot of buyers from Asia.”

Patrick Reijtenbagh, international sales manager for sportswear and lifestyle brand North Sails, which has been picked up by Harrods for spring 16, said: “It’s been super good. There has been a lot of interest from premium retailers, including from the UK. There are fewer peaks [in footfall] today, it’s more of a steady flow.”

Aaron Thalmann, chief executive of Weekend Offender, which is exhibiting at Pitti for the first time this season, said: “It’s been really busy, better than on Tuesday. We’ve seen a lot of Italian customers, and some from Germany, Greece and France. It’s been good.”

Vitus Overgaard, export manager for Samsoe & Samsoe, said: “We’ve tested Pitti before, but we’re doing it properly now because we have an Italian partner. Without a local partner to follow up with contacts, there’s no point.

“We’ve been very satisfied with the good flow of high quality visitors, including those from the best German and other international department stores.”

The autumn 16 edition of Pitti runs until Friday, January 15.

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