Oasis has signed up popstar Mollie King from British band The Saturdays for its first ever celebrity collaboration.
The 45 piece ‘Loved by Mollie’ collection has been designed by the Oasis in-house team, with the singer selecting key pieces for the season, including separates and floral co-ordinates.
Oasis’ chief operating officer Hash Ladha said: “Mollie has always loved and worn our collection so we definitely feel she is the perfect, natural brand fit. She embodies the spirit of the Oasis customer and has an effortless sense of style.”
King added: “I’ve always been an Oasis girl, it’s a great brand that really suits my personal style and I’m a regular shopper. For my first edit, I wanted to select key trend pieces for the season that I truly love. I think I’ve chosen a perfect day-to-night selection.”
The collection which ranges from £28 to £350 will be available at Oasis’ 17 flagship stores including London’s Argyll Street, Bluewater, Glasgow’s Buchanan Galleries, Leeds Trinity and Liverpool One.