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Exclusive: Oasis hires Debenhams buying director

Oasis and Warehouse Group has appointed Debenhams’ buying director, Delia Phillips, as buying director of Oasis, as the retailer reshapes its product leadership team, Drapers can reveal. 

At Debenhams Phillips is responsible for designers, core product and internal brands, having moved from accessories and footwear in May 2018.

Prior to this, she was buying director for Dorothy Perkins for five years and before that was head of buying at Arcadia. Phillips was buying manager at Oasis between 2003 and 2006. 

Debenhams confirmed the move, but declined to comment. 

Meanwhile, Oasis design director, Clive Reeve, has decided to leave Oasis later this year after seven years at the company, to pursue a freelance career. The company is now actively searching for a new design director. 

Oasis’ interim head of merchandising, Huong Su, has been appointed permanently to the role. 

Drapers can also reveal that the womenswear retailer will open a “Little House of Oasis” store in Lewis, East Sussex on 8 March. It will open another in Stamford, Lincolnshire in March and a further five in 2019. 

It comes after the company opened six shops in market towns last year, including Haslemere, Farnham, Ringwood, Dorchester, Tenterden and Ilkley. 

In January Oasis and Warehouse Group promoted Sarah Welsh, Oasis brand director, and Paula Stewart, Warehouse brand director, to the newly created roles of managing directors of the respective brands. 

Hash Ladha was appointed CEO designate of the group in October.







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