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Oasis invites shoppers on in-store virtual safari

Oasis has launched an in-store virtual reality (VR) campaign to promote its collaboration with London Zoo owner ZSL (Zoological Society London).

oasis vr jeep cropped

oasis vr jeep cropped

The collection of clothing, footwear and accessories features animals that benefit from the conservation work of the charity.

Oasis worked with Visr-VR to create an in-store safari experience. Shoppers sit in a jeep and are taken on a virtual safari using VR headsets, where they can get close to lions, zebras and other animals in the ZSL conservation programme.

Helena Theakstone, head of digital at Oasis said the VR experience allows the retailer to “innovate and engage further with customers both in-store and online”.

The jeep is travelling to Oasis stores in Bluewater in Kent, Bullring Birmingham, Manchester Arndale and Liverpool One between 3 to 18 August.

Shoppers can take photographs of their experience and share them on Instagram and Twitter using the hashtag #OasisXZSL.

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