Oasis has set up an online booking service enabling customers to make in-store personal styling appointments at any time of the day or night.
Visitors to the Oasis website can use the real-time appointment booking platform, provided by Solocal Group, to set up a consultation with a personal stylist in 15 stores across the UK and Ireland. The platform lets each store control their own calendar, allowing them to manage stylists’ timetables and arrange appointments convenient to both Oasis and the customer.
The service, called My Personal Stylist, aims to encourage customers to engage with the womenswear retailer in new ways, helping to drive customer conversion, increase order value, raise store footfall and boost brand loyalty.
Briony Garbett, head of customer experience and ecommerce, said: “Offering a 24/7 online booking facility that can be directly managed by our individual stores demonstrates our commitment to delivering a successful and comprehensive customer journey.”