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Oasis to launch Christmas campaign in refitted Bluewater store

Oasis will reopen its newly-refurbished flagship store at the Bluewater shopping centre on October 31 to coincide with the launch of its Christmas campaign.

The 1,900 sq ft store refurbishment is part of a multi-million pound investment across the brand that aims to create a consistent House of Oasis aesthetic across all channels.

“This is the seventh Oasis store refit in the past 12 months with an additional three scheduled for completion,” said chief operating officer Hash Ladha. “Having made significant investment as part of a continued commitment to upgrading our stores and services nationwide, our goal is to offer our customers fantastic product as well as a great shopping environment and experience across all Oasis channels.”

The store is located at unit 108 on the Upper Guild Hall at Bluewater shopping centre in Kent.

Oasis has a total of 293 stores across the UK, Ireland and internationally.

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