Tim Ormiston, former UK and Ireland country manager at The Masai Clothing Company, died on February 20 of bronchopneumonia.
Ormiston, 73, was responsible for bringing Danish mainstream womenswear brand The Masai Clothing Company to the UK seven years ago after persuading the label’s founder, Hans Rye, that the UK was a market worth pursuing.
His instinct was correct, and the label grew from strength to strength in the subsequent years. Ormiston led Masai to further success, winning the accolade for Womenswear Brand of the Year at the 2015 Drapers Independents Awards last September.
He already had experience of introducing brands to Britain. In 1979, while working as an A&R (artists and repertoire) man for Warner Bros, Ormiston saw an advert in a newspaper looking for a UK manager for the Danish women’s and men’s wear brands InWear and Matinique. Ready to swap music for fashion, Ormiston was appointed country manager in 1979 – a position he held until 1990.
Eight years as CEO Europe at womenswear brand Liz Claiborne followed from 1990, before Ormiston joined IC Companys as country manager in 1998. His next move was to bring Masai to Britain in 2008, working as UK and Ireland country manager until November 2015.
A consummate gentleman and Fulham FC fan, Ormiston will be sadly missed.