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October House to open first store

Bespoke tailoring business October House is to open its first bricks and mortar retail operation in central London by the end of the year.

The business is considering three potential locations for the store including Percy Street in Fitzrovia. The store will offer shoppers its made to measure service, as well as ready to wear menswear and womenswear ranges planned for launch next year.

The two year-old business, co-owned by television presenter Dave Berry and tailor Neil Fennell, currently sells just made to measure suits and visits customers for fittings which are booked online.

October House is recruiting designers from the London College of Fashion to help design the ready to wear ranges. The business will also launch and lifestyle collection with accessories including cufflinks, bags and umbrellas.

Fennell said:  “October House is one of those classic love stories. Boy meets tailor, tailor makes boy some amazing suits, boy takes tailor for a drink. Boy and tailor decide to make it their mission to get people looking super-sharp.”

Made to measure suit prices start from £500 and are made using fabrics sourced from British mills.

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