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‘Offer an extensive range – without investing in stock’

What a difference a year makes. Last summer, when we launched, the luxury marketplace for LBDs and party dresses, getting retailers to work with our drop ship model wasn’t easy.

Doing the rounds at Pure London I was met with ignorance, confusion, even contempt, and an awful lot of headshaking.

But fast-forward a year and the enthusiasm I now get is astonishing. For the record, drop ship isn’t about selling products cut-price or sale or return, nor is it a new concept.

As retailers explore new, multi-channel sales avenues, a drop ship supply chain is the obvious choice for those that hold some stock.

For us, drop ship has proved a win-win situation. It means we can offer our customers an extensive range of dresses and accessories without having to invest in stock.

Yes, we don’t buy the stock, and our supplier partners have to ship the products directly to the customers.

But then we don’t charge joining or membership fees, and only take 20% commission of the RRP of what we sell, which means a far bigger revenue than selling wholesale.

So don’t be shy of drop ship, retailers, because it can be a very rewarding sales channel.

  • Nathalie Gibbins, Director of womenswear etailer

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