Manchester menswear independent Oi Polloi will open in London’s Carnaby in March next year.
The retailer will open its first store outside Manchester at 1 Marshall Street, with an edited selection of brands and exclusive products and collaborations.
The two-storey 1,170 sq ft store will showcase new additions to Oi Polloi’s current brands, as well as existing labels including Sassafras, Fjällräven, Orslow and Engineered Garments.
It will have a slightly higher average price point compared to the Manchester store, which offers shirts ranging between £65 and £165.
“We are celebrating 12 years in the industry with the opening of our first store outside of Manchester,” said Steve Sanderson, co-founder and co-owner of Oi Polloi.
“Carnaby is the perfect location for our store with its mix of diverse, independent brands alongside larger flagship global brands in its 13 streets. The Marshall Street store will sell exclusive products with some brands only being available at the Oi Polloi Soho store.”
Rapper Pharrell Williams’ menswear brand Billionaire Boys Club will also open a European flagship store for the brand and its sister label Ice Cream at 36 Marshall Street next year. An official opening date has not yet been confirmed.
The store will offer the two lines, in addition to collaborations with the likes of Comme Des Garçons and Adidas. It will also stock a new basics collection for spring 15 that will retail at a lower price point than the standard line, which is £50 for a T-shirt. The collection includes sweatshirts, hooded sweatshirts, tracksuits and jersey shorts.