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Oliver Spencer guides Hamilton and Hare on retail launch

Designer Oliver Spencer is mentoring men’s underwear brand Hamilton and Hare as it embarks on the launch of its first standalone store in London later this year.

The London-based brand was founded in 2012 by Olivia Francis, who spotted a gap in the market for well-fitting, good-quality boxer shorts while working for advertising agency M&C Saatchi.

Its wholesale stockists include Harvey Nichols and Wolf & Badger in London, Owl in Harrogate, Cadogan & Company in Winchester and The Cotswold Tailor in Woodstock, Oxford.

The company plans to expand its product lines to include boxing-inspired hooded robes and cotton sweat trousers. It has signed up-and-coming British boxer Frank Buglioni as brand ambassor.

Oliver Spencer founded his eponymous label in 2002 and has since established himself on the international menswear stage, showcasing two collections a year as part of London Collections: Men. Spencer has five stores of his own and will offer his knowledge and experience to Hamilton and Hare on running a successful retail business.  

@Tara_Hounslea

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