Designer Oliver Spencer is mentoring men’s underwear brand Hamilton and Hare as it embarks on the launch of its first standalone store in London later this year.
The London-based brand was founded in 2012 by Olivia Francis, who spotted a gap in the market for well-fitting, good-quality boxer shorts while working for advertising agency M&C Saatchi.
Its wholesale stockists include Harvey Nichols and Wolf & Badger in London, Owl in Harrogate, Cadogan & Company in Winchester and The Cotswold Tailor in Woodstock, Oxford.
The company plans to expand its product lines to include boxing-inspired hooded robes and cotton sweat trousers. It has signed up-and-coming British boxer Frank Buglioni as brand ambassor.
Oliver Spencer founded his eponymous label in 2002 and has since established himself on the international menswear stage, showcasing two collections a year as part of London Collections: Men. Spencer has five stores of his own and will offer his knowledge and experience to Hamilton and Hare on running a successful retail business.