Footwear firm Oliver Sweeney said like-for-like sales rocketed by 50% in the eight weeks to December 24, thanks to improved ranges and increased marketing activity.
Oliver Sweeney said total sales rose 77% over the period, partly due to retail expansion. It opened a store in Spinningfields in Manchester during 2010 and a pop-up shop in Cheapside in October.
The footwear brand added that it had beaten the adverse weather conditions to record positive sales both from its website and its six stores in the lead up to Christmas.
Oliver Sweeney was bought by chairman Maurice Helfgott and his business partner and footwear supplier Tim Cooper in June 2009. The duo have set about expanding the collections and adding new product categories since the acquisition.
Helfgott said: “I’m delighted that the new product has driven this sales increase, and has so clearly been appreciated by our customers. We are very excited by the successful opening of our Manchester and Cheapside stores and are looking forward to further expansion from a product and retail perspective in 2011.”