Accessories label Ollie & Nic is launching in House of Fraser stores for autumn 13 as it moves back into wholesale after a five year break.
The brand has been “selling well” on the department store’s website since last year but will extend the collaboration into “up to 10” House of Fraser outlets across the UK at the end of August.
The move marks a return to the concession market for the label, which had shied away from wholesale for the last five years to concentrate on its five standalone stores.
Jane Hill, founder of Ollie & Nic, said wholesale distribution of the brand had been “too broad” in the past and it is now concentrating on “key” partners.
She added: “We were in too many doors rather than focusing on key retailers. We needed to consolidate and get our house in order. We want to get the brand awareness out there so getting into the big department stores is essential.”
Ollie & Nic will also launch in “selected” Fenwick stores this autumn and the brand said it is interested in collaborating with prime independents.
Wholesale prices range from £4.80 to £90 with a mark-up of 2.5.
The accessories brand will be exhibiting its spring 14 collection at stand number T137 at Pure London next month.