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Olsen UK appoints Freeport business director

Olsen UK has appointed Louise Sutton as managing director to replace Charlotte McHardy.

Sutton will join Olsen, the German-owned mainstream womenswear brand, in mid-September and McHardy will leave at the end of October, allowing a six-week handover. Charlotte McHardy, is leaving to head up Sandwich, Stills and No-Nonsense for United Clothing.

Sutton will join Olsen from the role of business director of Freeport, where she ran a large outlet centre just outside Lisbon, Portugal. Prior to that she worked for brands including Simpsons Piccadilly, Jacques Vert, Daks and By Design.

Olsen, which is owned by Hamburg-based Wolff & Olsen, has more than 350 stockists in the UK and plans to launch a new point of sale concept and an expanded internet platform within the next year.

Sutton said: “I am hugely excited about my appointment to Olsen, they have an exceptional worldwide business, of which the UK is an important part…I am looking forward to working with the collection, the Olsen team and the customers to help meet the challenges of today’s market and take the brand forward.”

Wolff & Olsen chief executive Carl Michael Wolff said: “Charlotte has been a terrific source of energy and has brought her own unique skills to the role over the past five years. She was instrumental in the appointment of Louise, who is the perfect successor taking the brand forward into 2010.”

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