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Olympics helps John Lewis sales jump 17.3%

The final week of clearance and the upcoming Olympics both helped John Lewis achieve a 17.3% rise in sales last week.

The last week of clearance, as well as the continued wet weather, drove an increase in sales on markdown product and boosted footfall, also aiding a sales rise on full-price items. The department store reported sales of £70.29m in the week to 14 July 2012.

Online sales saw sales surged by 50.6% on the year, bolstered by the largest ever year-on-year growth in womenswear.

Clothing recorded a 12.3% year-on-year increase, as menswear sales increased 15% on last year and sports surged 39%, with London 2012 merchandise driving the growth.

John Lewis operations director Dino Rocos said “newness drove growth as customers bought into our autumn collection”. He added: “London 2012 continues to be the focus and footfall driver.”

Croydon was the strongest performing store with 28.4% uplift in sales, while Peter Jones was the laggard, down 4%.


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