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Omnichannel focus drives growth at Inditex

Spanish fashion group and owner of Zara, Inditex, has posted a rise in sales and profits for the first nine months of 2018, with net sales up 3% to €18.4bn (£16.7bn) and EBIT up 3% to €3.1bn (£2.81bn).

The retail giant, which also owns brands including Pull and Bear, Bershka and Stradivarius, saw like for like sales in the second half of 2018 – to the end of November – grow 3%, despite unseasonable weather.

Inditex does not reveal figures for individual brands.

International expansion has been a focus for the retailer, particularly with Zara, which launched a global online platform this year. The brand sells in 202 markets worldwide.

The group as a whole opened locations in 51 markets during the period, with an increased focus on eco-friendly, tech-focused stores and digital integration of stock.

RFID technology is being rolled out across all products to enable online orders to be better fulfilled from stores, and automated pick-up points are now in place at some Zara stores, including Liverpool and Westfield Stratford in the UK.

Commenting on the results, Inditex chairman and CEO Pablo Isla highlighted both “the group’s strong business model, which continues to deliver solid structural growth in all markets, along with our constant focus on developing the integrated store and online platform through continued enhancement of technology and systems” as key to the group’s success.

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