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‘One size will never fit all in womenswear’

Adriana Green

Why oh why do some of the lovely ladies out there have a problem with the sizing of clothes?

Why oh why do some of the lovely ladies out there have a problem with the sizing of clothes? By this I mean if you say to some customers that the size 12 is cut quite small on a particular garment and suggest they try on the next size up, there is sheer horror on their faces, as if to say how dare you, and they refuse.

We stock various international labels including brands from Japan, Italy and France, and some of them are cut smaller than the suggested size. The Japanese labels vary enormously – many are one-size garments and it depends on the cuts and shapes as to which sizes they fit.

Some are cut small and will only fit a size eight, while others can fit a size eight to 14, so it’s a matter of trying them on to see which styles work.

Our Italian labels always come up a half size or a whole size smaller than on the label. This has become a very frustrating problem.

The fact is that from label to label, and shop to shop, sizings vary enormously and in order to help your customers when trying to find the right size you should try stock on to see how it fits. What would greatly help the industry is a regulated sizing structure to help both shoppers and their customers, as sadly one size doesn’t fit all.

  • Adriana Green, Owner of womenswear indie Scarecrow Boutique in Crouch End, north London

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