Men’s young fashion brand One True Saxon has appointed Scotts buying controller Richard Robinson to the newly created role of managing director.
Robinson, who will join on January 31, had been at the JD Sports Fashion-owned young fashion chain Scotts for nine years. It is not known if Scotts will replace him.
Robinson will report into Daniel Morris, managing director of streetwear brand Boxfresh, which is owned by the same parent company as One True Saxon, Pentland Brands.
Morris said One True Saxon, which has 80 UK accounts, would maintain and grow business with its existing stockists this year. He added: “We’ll add to our distribution slowly.”
One True Saxon began the search for a managing director in September after the brand relocated its offices from Nottingham to Pentland Brands’ head office in Finchley, north London. Pentland Brands acquired One True Saxon in 2006.
The relocation prompted the departure of the brand’s co-founder and sales director Mark Bailey, which led to a restructuring and the creation of the managing director role.
One True Saxon, which counts department store chain John Lewis and young fashion indies Xile in Scotland and mini-chain Aspecto among its stockists, hired Ed Birch as sales executive last month.
Birch, who owned Brighton young fashion indie One 40 Five until he closed it due to market difficulties in 2007, joins from IT company Barons.