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Onitsuka Tiger opens Liverpool store

Onitsuka Tiger, the Japanese young fashion brand, has opened a new store in the Liverpool One shopping development.

The store is the second Onitsuka Tiger store in the UK. It also has a flagship in London.

Onitsuka Tiger launched a marketing campaign to promote the opening in partnership with Liverpool agency Liquid.

Pre-launch posters were posted across Liverpool and directed customers towards a microsite

Founder Kihachiro Onitsuka established Onitsuka Tiger in 1949.

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