Onitsuka Tiger, the Japanese young fashion brand, has opened a new store in the Liverpool One shopping development.
The store is the second Onitsuka Tiger store in the UK. It also has a flagship in London.
Onitsuka Tiger launched a marketing campaign to promote the opening in partnership with Liverpool agency Liquid.
Pre-launch posters were posted across Liverpool and directed customers towards a microsite www.tigerattackliverpool.com.
Founder Kihachiro Onitsuka established Onitsuka Tiger in 1949.