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Online boosts UK sales at Mothercare

Mothercare’s UK like-for-like sales increased 4.5% for the 11 weeks to 25 March driven by online growth.

Online sales in the UK were up 13.6% for the quarter and now represent 41% of total UK sales at the retailer.

Currency headwinds continued to hit the firm’s international business however as sales edged down 1.7% in constant currency, but increased 15.4% on last year in actual currency.

In the UK the business ended the period with 152 stores, 70% of which had the new shop fit.

In international markets Mothercare opened 144 stores and closed 166 during the year, ending the quarter with 1,338 stores.

The firm launched 10 transactional websites during the year and is now trading online in 21 countries with full year online sales growth of 64% in constant currency and 86% in actual currency. 

Mark Newton-Jones, chief executive of Mothercare, said the final quarter was “solid” and the business performed in line with market expectations.

“We have made further progress in the period, with the UK performing particularly well on a like for like basis. Customers’ response to our spring ranges has been positive, as has the feedback on the new website and our new store environment. Our customer database now stands at over three million active customers, allowing us to communicate seamlessly between our digital and physical channels.

He added: “In our International business, we have seen strong sales in China, Indonesia and Russia supported by currency tailwinds, whilst the continuing economic conditions in the Middle East remain challenging. We continue to export our learnings from the UK and we still see many opportunities in existing and new markets around the world that are open to us.”

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