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Online clothing and footwear sales soar 20%

Online sales of clothing and footwear soared by 20% in April, while internet lingerie sales have risen 72% year-on-year, according to the IMRG Capgemini e-Retail Sales Index.

The index found that consumers spent £326 million online on clothing and footwear in April.

Since April 2000, when the index began monitoring online sales, more than £150 billion has been spent online in the UK.

Readers' comments (2)

  • No surprises there really - people will still buy on the high street but the shift to online buying will continue as it's convenient with modern lifestyles.

    What surprises me though is the fact that a lot of retailers still aren't taking advantage of their online channel at all or are under-investing in it. I.e., you wouldn't attempt to open a high street store in a hap-hazzard manner, online is no different.

    I notice in the previous article, ASOS are going to retail independents - you would hope each of those also sold directly online otherwise it's missed opportunity.

    Wouldn't you want to take advantage of this channel?

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  • Nigel Brown

    This trend is set to continue, particularly in the current climate of high fuel & food prices with consumers looking for the best value they can find.

    I saw this myself recently when I was buying some new shoes for my daughter in a local kids footwear store. I overheard another customer on their way out of the shop, openly say after her children had tried on some shoes. "..I will see how much I can buy these for online..". Speaking to other retailers this is a common theme in the high street, with shoppers noting prices, leaving to buy online?

    Independent retailers need to investment in eCommerce to retain market share and build their online store.

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