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Online clothing sales beat Brexit uncertainty

Online clothing sales jumped by 18% year on year in June despite economic uncertainty following the UK’s decision to leave the European Union.

Hermes online shopping

Hermes online shopping

Hermes online shopping

Footwear sales were up 34%, while lingerie and accessories were up 41% and 46% respectively, according to the IMRG Capgemini eRetail Sales Index.

Sales from mobiles soared 69% year on year, while sales from tablets edged up 0.4%.

The average basket value of goods purchased online rose to £80.34, from £75.11 in June 2015.

Tina Spooner, chief information officer at IMRG, said: “While the index results reveal a strong performance during June, it is too early to say whether the Brexit vote will have any long-term impact on the UK’s online retail sector.

“However, early signs from a recent IMRG poll of retailers found that around two-thirds of online merchants saw a slowdown in sales in the few days after the EU referendum, with most reporting sales appearing to recover to ’normal’ levels again afterwards.”

Bhavesh Unadkat, management consultant in retail customer engagement design at Capgemini, added: “These figures obviously don’t encapsulate the entire Brexit fall out, and the full impact of the referendum is something that we will not be able to wholly analyse for a number of months. In the meantime, retailers need to continue to focus on ensuring they give their customers every reason to shop with them.”

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