Online clothing sales increased by 15% in April compared to the same month last year, outperforming the wider online sector, which grew by 11% during the same period.
Footwear sales rose by 18% during the month, accessories by 25% and lingerie by 32%, according to the IMRG Capgemini eRetail Sales Index.
However, April recorded the slowest growth rate so far this year, with sales slightly hampered by the Easter falling earlier this year in March, IMRG said.
“A definite trend we have been recording so far this year is the displacement of sales from tablet devices – with sales growth just 3% through these devices – over to smartphones, where sales continue to be very strong,” said Tina Spooner, chief information officer at IMRG. “Larger mobile screens and better optimised sites seem to be working to increase confidence in using these devices for a wide range of activities.”
The index tracks monthly online sales from more than 100 retailers including Arcadia, Charles Tyrwhitt, JD Sports, Jack Wills, Marks & Spencer, Missguided, River Island and Schuh.