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Online fuels record sales at Fat Face

Fat Face has reported record online sales for the five weeks to January 2, up 43% year-on-year, exceeding £9m for the first time.

Online sales now account for 21% of total sales up from 16% in 2014.

The lifestyle retailer said mobile sales jumped to 76% of all online sales, up from 65% in 2014.

Fat Face had its largest ever week of sales during the period, hitting £11.2m, up from the previous record of £10m. EBITDA was up to £14.3m from £13.5m.

The retailer maintained a full price position in the run up to Christmas and went on Sale on Boxing Day.

It donated £200,000 to local charities around the UK as part of its ‘Thanks for Giving’ campaign which it held, instead of discounting, on Black Friday.

Anthony Thompson, chief executive, said: “Our full price strategy and multi-channel focus have delivered a strong Christmas trading period. The results demonstrate the resilience of the FatFace brand and reflect the continued investment we have been making in product, service and retail environment in our stores and online.”

He added: “Our customers also responded well to our decision not to discount before Christmas. They can trust the integrity of our prices and buy their Christmas presents with confidence that they will not be discounted whilst waiting to be unwrapped by their family and friends.”

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