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Online leads the way at Ted Baker

Ted Baker’s ecommerce sales leapt by 35% in the eight weeks to 6 January.

Online sales represented 30.1% of the brand’s total tales, which rose by 9% compared with the same period last year.

Ted Baker said in a statement that gross margins were “in line with expectations”, and that it expected to end the year with a clean stock position.

Chief executive and founder Ray Kelvin said: “The Ted Baker brand has continued to perform in line with expectations over the Christmas period, delivering a good retail performance driven by particularly strong growth from ecommerce, which is an increasingly important part of our retail business.”


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