Little Black Dress (LBD), the affiliate marketplace site selling party dresses, will launch its own collection for autumn 14 following a revamp of its website, and if this proves successful it could look to open concessions.
The company will produce a range of 14 black dresses in mid-September, topped up with six Christmas dresses at the end of October.
The styles are modelled on dresses worn by icons such as Princess Diana, Victoria Beckham and Kate Moss, but feature modern materials including scuba and Airtex. Bestsellers from the collection will be brought out in colour for spring 15, as part of a second collection.
LBD said if the collection proves successful it will look to open its first concessions for the brand and also launch its own fragrance.
LBD will relaunch its website in mid-August, after having securing £500,000 of investment over the last year from its three existing shareholders Mark Evans, Ian Langley and Photolink Group. Evans joined the business as brand director in January from his former role as creative director at Shop Direct Group.
A spokeswoman for LBD said the website would have a more premium, glossy feel, with more editorial content, as well as beauty and hair tutorials and style advice.
She said: “We want to give our customers a more holistic and community-led shopping experience, rather than be just another functional website for selling dresses.”