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Online menswear start-up The Idle Man gets £1.2m boost

Former Asos head of menswear Oliver Tezcan has secured a further £1.2m in investment for his online menswear start-up, The Idle Man, from Foresight Nottingham fund.

The company, which was launched earlier this year with £350,000 backing from the regional growth fund, has appointed Amanda Minshull-Beech, the former financial director of Amazon Europe, to the senior management team. She joins former Topshop assistant buyer Thom Scherdel, who is responsible for buying for the site.

The Idle Man offers brands such as Levi’s, Nudie, Converse, Vans, Herschel, Cheap Monday and Eastpak, in addition to an exclusive collaboration with streetwear brand Hype.

It will introduce an own-label range later this month, which includes T-shirts, sweatshirts and jeans.

“Men are always an after-thought in fashion. Men’s ranges are hidden in the basement or plonked on three shelves on the top floor,” said Tezcan. “Even online, men have not been catered for well. Over the years I’ve had a nagging feeling that the average guy could be serviced better - and that’s what The Idle Man will do.”

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