Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Online retail searches rise

UK retail search volumes grew by 9% year on year across all devices in the third quarter of 2017.

The British Retail Consortium (BRC) and Google Online Retail Monitor showed that Greater London had the highest share of UK retail searches (27%) followed by northern England with 23%. 

In the wider European Union, Austrian shoppers showed the strongest year-on-year growth for UK retailers, reporting a 28% increase in the three months to 30 September.

Helen Dickinson, chief executive at the BRC, said: “The third quarter of 2017 saw higher volumes of online browsing activity, with smartphones driving the lion’s share of growth. This is consistent with the double-digit growth seen in online non-food sales over the past couple of months, with the online penetration rate in September reaching its highest since January.

“The relentless march of mobile activity reflects the significant innovation and investment from retailers to make their offer to on-the-go customers ever more convenient.

“Beauty and clothing brands continue to attract the most interest from both overseas and UK consumers, which kept the categories firmly at the top of the growth rankings. At home, festivities over the summer months and into autumn spurred a flurry of searches online for clothing, with wedding dresses and Halloween outfits high up on the shopping agenda.”

 

Readers' comments (1)

  • It also reflects the lack of innovation within stores and very little, if any, customer service.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.