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Online sales boost trading for Edinburgh Woollen Mill

Value retailer Edinburgh Woollen Mill has reported a 2.7% increase in like-for-like sales in the five weeks to January 3, while online sales were up 23.4%.

Like-for-like sales at its sister chain Peacocks were up 5.2% and its online sales rocketed by 92.6%. Both are owned by Edinburgh Woollen Mill Group, as is homeware retailer Ponden Mill.

Total sales at EWM increased by 6.2%, thanks in part to the opening of 15 new stores during the current financial year, including two in December.

Peacocks, which has opened 43 new stores in the current financial year to date, including 11 in December, saw total sales increase by 11.1%.

Steve Simpson, group commercial director for Edinburgh Woollen Mill Group, said: “Our programme of store openings, together with the successful launch of a popular click-and-collect service across group websites, continued to make our brands more accessible to customers during 2014.

“We now plan to maintain the speed of expansion with more than 100 new stores in the next 12 months, while the launch of in-store ordering will further improve our customer-focused multichannel offering and drive online sales.”

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