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Online sales deliver festive cheer for SuperGroup

Like-for-like sales at SuperGroup increased by 12.4% for the 11 weeks to January 10, driven by “record” online sales in the run-up to Christmas.

Retail sales climbed 17.8%. The company said Boxing Day sales were strong as the cold weather drove sales of outerwear and knitwear and there was a consistent performance across menswear and womenswear.

The group’s expected profit outcome for the full year of £60m to £65m remains unchanged.

Chief executive Euan Sutherland said: “Our upgraded infrastructure was tested to the full by Black Friday and in the busy lead-up to Christmas and has proven to be resilient and effective. A record performance from ecommerce combined with strong store operations led to what became a truly multichannel Christmas.”

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