Online sales increased by 7% on the previous year in January, with growth slowing due to the ‘knock-on effect’ of early Christmas discounting.
According to the IMRG Capgemini e-Retail Sales Index, which tracks online sales across all categories, the 7% increase followed low December growth and fell short of the 12% forecast for the month.
But the recent cold snap and introduction of new lines boosted clothing sales by 14% year-on-year, with sales of accessories and footwear increasing by 40%and 20% respectively.
“The knock-on effect of Black Friday is clearly continuing to be seen for online retailers with the Index recording single-digit growth for the second consecutive month,” said Tina Spooner, chief information officer at IMRG. “Though the January growth seems low, this is directly connected to the record low increase of 5% seen in December.”